In Manitoba, a cannabis brand will donate its profits to finance the right to self-cultivation lawsuit

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Quebec and Manitoba are the only two Canadian provinces where self-cultivation of cannabis is still prohibited although cannabis is legal in Canada.

In Quebec, opposition to this provincial rule is led by Jannick Murray-Hall, a 30-year-old who wants Quebecers to be able to grow pot at home and who soon has an appointment with the Supreme Court. In Manitoba, some cannabis brands have decided to donate their profits to challenge the ban.

TobaGrown has been fighting for two years for Manitobans to have the right to grow cannabis legally in a constitutional challenge against the Manitoba government.

“I am proud to announce that TobaGrown will be launching a line of non-profit cannabis products into the Manitoba market,” said Jesse Lavoie, Founder of TobaGrown.

“All profits from TobaGrown will be used to fund our legal bills for our cases, and any remaining profits will be donated to multiple local and national charities.”

2 non-profit products for 2022

TobaGrown plans to launch two non-profit products in 2022. The first product, “TobaRolls,” will be a three-pack of 0.5-gram pre-rolled joints and will feature flowers sourced from a British Columbia grower, who wishes to remain anonymous until TobaGrown’s legal action is completed.

The second product, ‘TobaSquad’, is a line of pre-rolled joints that will be released later this year and will feature flowers from several licensed growers in Manitoba.

“As a company, we strongly believe in Jesse’s cause, and we are proud to have the opportunity to help support him with our craft cannabis. Now, more than ever, it’s important to support local businesses and important causes,” said Tim Doerksen, Vice President of Natural Earth Craft Cannabisone of Manitoba’s producers.

“We are honored to carry the TobaGrown brand in conjunction with other great artisanal growers in Manitoba. »

Many Manitoba dispensaries have already confirmed their intention to offer these products. TobaGrown anticipates that they will begin to be available in late February or early March 2022.

To our knowledge, this is the first time that multiple licensed producers have come together to bring a not-for-profit cannabis product to market.

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