Sublime, the latest cannabis brand launched by celebrities

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Cannabis products from the Sublime brand, named after the famous 90s reggae/rock/ska/punk band, are set to launch in California this summer. The Healing Plant, licensed cannabis producer, will produce and distribute the brand of cannabis in the state, Forbes has learned.

“Sublime has its own weed now,” said Bud Gaugh, the band’s drummer. “I mean, what else is there to say but turn them on!” And smoke two” to refer to their title Smoke Two Joints.

The band disbanded after Bradley Nowell died of a heroin overdose but reformed with singer Rome Ramirez in 2009. Shortly after, Nowell’s family threatened to take legal action. and a California judge later ruled the band could not use the name Sublime with their new lineup.

“Out of respect for Brad, we have always refused to endorse any band performing under the name ‘Sublime’, and now, with great reluctance, we feel compelled to take the appropriate legal steps to protect Brad’s legacy. the family told Rolling Stone in 2009.

The Sublime-branded cannabis line would have the family’s blessing, however.

“It was obvious that Sublime would have its own line of cannabis, but we waited to find the perfect partner with The Healing Plant,” said Troy denDekker, Nowell’s widow, according to Forbes. “Our product line will consist of not only what is desired, but also what is needed to help heal! “.

According to Scott Seine, the president of Sublime’s management company, The Healing Plant was chosen as a partner because it favors “the healing and medicinal qualities of cannabis”, which was of paramount importance to the group. »

A full line of medicinal products, in addition to a recreational line, is reportedly in the works.

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