Meta, the parent company of Facebook, Instagram and the new social network Threads, has updated its cannabis advertising policy to allow the promotion of inedible CBD products, with limitations, and to relax restrictions on hemp advertisements.
The social media conglomerate said in a notice published last Tuesday that CBD products containing up to 0.3% THC, which meets the US federal definition of legal hemp, may be subject to advertisement if they meet certain conditions.
Businesses can promote the sale of CBD if they receive written approval from Meta and the products are certified by payment compliance company Legitscript and comply with local laws. Ads must also not target anyone under the age of 18.
Meta’s policy on advertising non-edible hemp products (e.g. fiber or hemp seeds) has also been revised, so companies no longer need written permission to promote the sale. of these products in the United States, Canada and Mexico “provided they comply with all applicable local laws, codes and established industry guidelines”.
Additionally, it is now permitted to run hemp-related advertisements that “educate, advocate, or feature public service announcements related to CBD and related products, provided that such advertisements do not feature prohibited products for sale.”
“We want people to continue to discover and learn about new products and services offered by our technologies,” the group said.
However, “advertisers will still be prohibited from serving ads promoting THC-based products or cannabis products containing related psychoactive compounds,” the company said.
Advertisements for CBD products, meanwhile, must not contain claims that expressly state or imply that the products featured can “treat, cure, prevent, mitigate, or diagnose any disease or medical condition in humans or humans.” ‘animal “.
Michal Conley, general manager of certification and compliance solutions at LegitScript, said in a press release that the company’s CBD certification program, which is also used by Google to determine which products can be advertised, comes with an added benefit: the ability to reach millions of potential US customers through certain Meta platforms.
Twitter took a similar step by recently updating its cannabis advertising policy. Cannabis companies that are “certified advertisers” now have the option of featuring “packaged” cannabis products in advertisements promoted on the site.
