Pre-rolls even more popular in Canada than in the United States

Must read

- Advertisement -

According to a recent report by Headset, pre-rolls are even more popular in Canada than in the United States.

Using sales reports between January and June 2022, Headset, a cannabis market data and insights solution, found that US and Canadian consumers combined spent more than US$1 billion on pre -rolls over the period.

If both countries appreciate this product, Canadians love it. Nearly a quarter of Canada’s cannabis sales in 2022 come from purchases of pre-rolled joints. In the United States, pre-roll sales account for 12.6% of all cannabis sales, up 2% from last year.

Breakdown of cannabis purchases by type of product in Canada and the United States

Breakdown of cannabis purchases by type of product in Canada and the United States

What types of pre-rolls are popular in Canada?

Pre-rolled joints come in all shapes and sizes, with different varieties available. In Canada, pre-rolls containing a single hybrid variety dominate the market, with 42% of all pre-roll sales.

In the United States, premium and “infused” pre-rolls (with added concentrates) are the most sought after, accounting for 41% of the market and narrowly outpacing single-strain hybrids.

Comparing prices, Canadians pay more for pre-rolls. The average price in Canada is 17% higher than in the United States and infused pre-rolls are 21.7% more expensive.

The pre-roll segmentThe pre-roll segment

The pre-roll segment

The study also recalls that the number of people buying cannabis flowers has decreased while purchases of pre-rolls have increased steadily, as have those of edibles. It will be interesting to see if this trend continues in the second half of the year.

- Advertisement -

More articles

Leave a Reply

Latest article