According to a recent report by Headset, pre-rolls are even more popular in Canada than in the United States.
Using sales reports between January and June 2022, Headset, a cannabis market data and insights solution, found that US and Canadian consumers combined spent more than US$1 billion on pre -rolls over the period.
If both countries appreciate this product, Canadians love it. Nearly a quarter of Canada’s cannabis sales in 2022 come from purchases of pre-rolled joints. In the United States, pre-roll sales account for 12.6% of all cannabis sales, up 2% from last year.
Breakdown of cannabis purchases by type of product in Canada and the United States
What types of pre-rolls are popular in Canada?
Pre-rolled joints come in all shapes and sizes, with different varieties available. In Canada, pre-rolls containing a single hybrid variety dominate the market, with 42% of all pre-roll sales.
In the United States, premium and “infused” pre-rolls (with added concentrates) are the most sought after, accounting for 41% of the market and narrowly outpacing single-strain hybrids.
Comparing prices, Canadians pay more for pre-rolls. The average price in Canada is 17% higher than in the United States and infused pre-rolls are 21.7% more expensive.
The pre-roll segment
The study also recalls that the number of people buying cannabis flowers has decreased while purchases of pre-rolls have increased steadily, as have those of edibles. It will be interesting to see if this trend continues in the second half of the year.
