New York State Launches Campaign Urging Consumers to Buy Legal Cannabis

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New York Governor Kathy Hochul launched a communication campaign last week to encourage consumers to buy their cannabis legally. New York State legalized cannabis in 2021 and has been working to establish a legal market ever since.

“To enhance the public health and safety of all New Yorkers, we are providing them with the information they need to make informed decisions and enjoy cannabis responsibly,” Ms. Hochul said in a statement from the governor’s office. . “As we continue to build a healthier and fairer cannabis market, I am proud to launch this important public education campaign to promote legal and safer purchases of cannabis from licensed dispensaries across the state. »

A campaign launched on 4/20

The new campaign, titled “Why Buy Legal New York,” was launched on April 20, when only a few outlets are now allowed to sell cannabis legally.

The initiative focuses on three points, namely protecting public health, promoting social equity and community reinvestments, and features licensed cannabis operators extolling the virtues of legal cannabis businesses and their products.

“We are thrilled to launch this campaign to promote the legal and safe purchase of cannabis in New York City,” said Tremaine Wright, chair of the New York Cannabis Enforcement Authority. “By supporting licensed dispensaries, consumers can be sure they are getting safe and properly labeled products, while supporting their local communities.”

The campaign, primarily online, will attempt to explain the potential risks associated with cannabis from the unregulated market, which does not require products to be lab tested to verify safety and potency.

The campaign ads will also highlight how buying cannabis on the legal market supports the state’s social and economic goals for communities across New York.

The initiative, aimed at 21-year-old cannabis users, includes educational materials, including the “Guide to Safer Cannabis Use” and information on how to find legal dispensaries in New York City. Campaign materials and tips for safer drinking are also available online.

“We want to make sure New Yorkers are educated about the potential risks and benefits of cannabis use,” said Chris Alexander, executive director of theOffice of Cannabis Management of New York State. “Our goal is to empower consumers to make informed decisions and ensure they have access to the safest products available. New York State has some amazing cannabis dispensaries, and I encourage cannabis users and the curious to visit these stores and see it for themselves.”

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