Justin Bieber has teamed up with Los Angeles-based cannabis company Palms to launch “Peaches,” a line of pre-rolled joints in the name of a song from their latest album.
Palms specializes in pre-rolls of cannabis and its flagship product line is currently available in California and Nevada.
Peaches pre-rolls are available starting today in three adult-use markets: California, Nevada and Massachusetts, as well as Florida. Packages cost between $ 50 and $ 60 and contain seven half-gram joints with fruity and citrus flavors. In Florida, they will only contain 5 pre-rolls, according to the state’s restrictive medical cannabis rules.
While financial details of the Palms and Bieber partnership have not been disclosed, a portion of Peaches’ profits are believed to be donated to cannabis support groups, including Veterans Walk and Talk and the Last Prisoner Project.
“I’m a fan of Palms and what they do in making cannabis accessible and helping to de-stigmatize it, especially for the many people who find it useful for their mental health. I wanted to make sure I was doing something with them that was authentic and Peaches felt like a good place to start. Said Justin Bieber, who has previously explained his use of cannabis to manage his own mental health.
Palms co-founder Noah Annes told Forbes that Bieber’s “vulnerability and openness to his mental health issues” impressed the company. “With Justin’s help shining the spotlight on these important topics, we hope to inspire others to speak more freely about both mental health and cannabis use.”
