DIVIE continues to democratize the CBD made in France

DIVIE continues to democratize the CBD made in France

DIVIE continues to grow and surprise!

In barely 7 months, the young French House dedicated to well-being has added a range of varied infusions to its oils, launched a first advertising campaign with the M6 ​​group and set up a prestigious collaboration with Dalloyau, the gastronomic benchmark, around a full menu at CBD.

Since 1er September 2021, this brand with a Premium positioning inaugurated its first pop-up store at 2th floor of the BHV Marais, one of the largest and most chic stores in the capital.

Its oils and infusions, with their easily identifiable packaging, have convinced the greatest number of people, from demanding pharmacies to the biggest brands (Casino, Carrefour). The confidence given by pharmacies throughout France as much as by distribution players proves, if necessary, the know-how and the seriousness of DIVIE’s approach: hemp grown in Aveyron, manufacture and distribution in France . The composition of the oils is also verified by three independent laboratories in a process of total transparency.

Member of the Hemp Union and the EIHA, DIVIE is also positioned as an actor concerned with educating and informing the general public about the benefits of CBD. Alexandre Perez, its founder, has chosen not to sell flowers for smoking in order to devote himself to the cultivation of products in line with the French art of living. The brand has always supported and continues to promote healthy consumption which preserves the active ingredients and therefore the effectiveness of CannaBiDiol on the various ailments for which it is used.

In a few months, DIVIE has already become a key player and benchmark in the French CBD market. Next steps for this young brand: on the one hand, the export of its art of living abroad and on the other hand, innovation: new products are already in the advanced testing phase before being launched on the market. DIVIE, the young House on the rise …

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