This is a very first. Quebecers have access, since Tuesday, to ready-to-eat cannabis products. The stores of the Société Québécoise du Cannabis (SQDC) now offer blackcurrant and cinnamon bites, from the Solei brand. They contain a THC:CBD ratio of 1:2, with 5mg of THC to 10mg of CBD.
Since legalization in 2018, the company that has the public monopoly on the sale of cannabis in Quebec had nothing on the shelf that could be eaten directly. She offered exceptional or pre-rolled flowers,… but none edible, as English speakers call them. Reason given at the time: these products can be “attractive to minors”.
She now assumes that she has changed her mind, to attract even more consumers to the legal market. “With this product, we are offering one more option that is less risky for the health of consumers since no combustion is necessary to consume it”justifies Fabrice Giguère, spokesperson for the SQDC, in the Journal of Quebec. New products of this type could arrive in the coming months.
Products don’t have to be pretty or good
To land in the 75 SQDC stores, edible products must comply with a few rules. They are not as beautiful and good as a cake in the window of a pastry shop. Indeed, the SQDC obliges Solei, the producer, to manufacture a product that is not really attractive “by reason of its shape, colour, texture, taste or packaging”adds the spokesperson.
A journalist from Quebec newspaper also took a photo of them. And the result is not fantastic.
It is a strict regulation… and very different from the neighbors of Quebec. For example, Ontario sells edible products that look like a drop of water like candy. Same thing in the United States, where Wana Brands offers products that make you want.
Despite these constraints, the Solei brand, owned by the giant Tilray, remains delighted. “We are proud to have collaborated with the SQDC to develop and market a new edible product. Together, we remain committed to pursuing the development of a responsible and safe legal cannabis market, while delivering innovative new products that resonate with consumers.”rubs his hands Blair MacNeil, president of Tilray Canada, in a press release.