Cresco Labs, an American cannabis seller present in several states and based in Chicago, is launching a new advertising campaign on the audio streaming service Spotify.
The campaign, which targets consumers in Illinois, will promote the Sunnyside cannabis dispensary chain, which is obviously owned by Cresco, through 30-second audio ads and digital banners on the Spotify app, according to a company press release.
“Audio streaming services represent a major opportunity for brands to reach large audiences in a targeted way, and we are excited to collaborate with Spotify to launch the first-ever cannabis ads for our national Sunnyside retail brand.” , said Cory Rothschild, national president of retail for Cresco Labs.
“Our advertising strategy for Sunnyside is built on a data ecosystem enabling best-in-class targeting and measurement. Spotify’s platform will allow our marketing team to compliantly and cost-effectively target our ads to our core customers in Illinois, where we have a leading retail presence. This important partnership is not only a step in the normalization of cannabis, but it also highlights the sophistication and quality of marketing we have in place at Cresco Labs. »
Spotify has more than 551 million users and 220 million subscribers worldwide.
“This important partnership is not only a step in the normalization of cannabis, but it also highlights the sophistication and quality of marketing we have in place at Cresco Labs,” said Cory Rothschild, National Sales President. details of the company, in the press release.
Cresco’s decision to advertise on Spotify comes at a time when Meta and Twitter have somewhat relaxed restrictions on cannabis and hemp businesses seeking to promote themselves on these platforms.