Cannabis technology company WM Technology is launching a payment service for cannabis retailers in Ontario, Canada’s largest market for adult use, and plans to roll it out in other provinces.
Customers at participating stores will be able to browse the product catalog on the Weedmaps platform and then make direct payments to the retailer using Visa or MasterCard, WM Technology announced Thursday morning.
The new feature follows Ontario’s recent decision to make retail cannabis delivery permanent and the click and collectcementing a temporary program launched at the start of the COVID-19 pandemic.
“The company expects Ontario to be a springboard for Weedmaps’ online payments system in other Canadian provinces in the coming months,” said the Irvine, Calif.-based company. in a press release.
WM Technology is also launching its WM Store product in Ontario to bring “the Weedmaps platform directly to cannabis retailer websites,” offering customization options for retailers “to better reflect their brand and create a shopping experience.” more transparent and end-to-end ordering for customers”.
The company said it has partnered with cannabis retailer inventory and point-of-sale management platform Cova Software, as well as payment processing services provided by Merrco Payments.
