For over 30 years, thanks to countless hits and iconic artists, the label Death Row Records is one of the most iconic and culturally significant platforms in the music industry.
Recently acquired by Snoop Dogg, the famous music empire has become a multi-category cultural platform in the fields of music, fashion, entertainment and cannabis, all united by the blockchain for a new generation.
The launch of Death Row CannabiIt was announced last Thursday via a teaser video, featuring an animation of graffiti artist Eric Haze’s iconic Death Row logo, as well as the reveal of the brand’s upcoming 0.5 and 2 gram pre-rolls and flowers. premium” in metallic sachets.
“Promising to return Death Row to its former glory, all elements of the former label are revamped for today’s audiences and their ever-changing tastes,” Death Row Cannabis writes in a press release.
The first drop will include mylar bags limited edition featuring a new Death Row logo with the prisoner depicted with a free hand “smoking a big doobie“. In addition to Snoop Dogg, other entities are involved in the brand, including SMKRS for culture and TRP, which owns the majority of Cookies stores in the country, for distribution.
Death Row Cannabis is scheduled to launch this January 2023. California Cookies stores (Brentwood, San Bernardino and San Diego) will be the first to carry the brand before it expands to other locations and states.
