Since the end of March, Amsterdam has had a “new” coffee shop. The Softland coffee shop is now called the “TYSON 2.0”, in reference to the line of cannabis products of its owner, Mike Tyson.
According to the press release, the coffee shop will feature “a selection of TYSON 2.0 branded products, accessories and other innovative products, as well as an upscale consumer lounge.” The opening of the café and lounge in Amsterdam marks the company’s first entry into Europe, furthering the rapid growth and success of the brand.”
Remarkably, they also talk about TYSON 2.0 branded products. As noted CannabisIndustry.nl, it is not possible to legally import products containing THC from the United States. It would certainly be possible to do this illegally, but that does not seem very smart for a legal American company.
The facade of Mike Tyson’s coffeeshop
Anyway, the CEO reveals in the press release that “Amsterdam is a city with a very rich culture that has turned it into one of the top destinations in the world, with more than 18 million tourists who visit it every year.
“TYSON 2.0 Coffee celebrates our journey and marks an important milestone for the company as it expands its international presence beyond North America into the growing European market,” said Adam Wilks, CEO of TYSON 2.0. . “We look forward to bringing the TYSON 2.0 brand and lifestyle to Amsterdam and serving our European fans with the cutting-edge products we are known for. »
The press release states that the new TYSON 2.0 Coffeeshop, with an area of 1,200 m², will be one of the largest of its kind and that it is located Spuistraat 222close to Soho House and the W Hotel, and a short walk from Central Station.
Decked out in the brand’s signature red and black, with brick walls and light oak furniture to create a warm and welcoming atmosphere, the coffee shop will also include a lounge where customers can experience the TYSON brand and product range. 2.0. The store will also include a glass bar designed in collaboration with TYSON 2.0 partner Stündenglass, and customers will be able to purchase Futurola, Gpen and Stündenglass products on site.
“It’s a dream come true to open our first coffee shop in Amsterdam,” revealed Mike Tyson, Co-Founder and Chief Brand Officer of TYSON 2.0, in the press release.
“The TYSON 2.0 Coffee Shop will immerse fans in a complete experience where they can enjoy my favorite TYSON 2.0 products like I do. I’ve tried and tested them all and can’t wait to share some of my most beloved and undefeated products with Europe. »
